Keys to the ones starting
People who have had Success in business can teach us a lot, so I want to share this article in which Marcos Galperin, creator of Mercadolibre.com, Andy Freire, founder of Axialent, and even Adrian Suar, mentor of Pol-ka, we share their experiences as entrepreneurs. Reviewing and providing advice errors, not forget to subscribe to our feed by clicking here . Trust
a good idea not to watch the neighbor's yard, work in teams and be humble ... are just some of the advice received more than 1000 attendees at the 10 ° Endeavor Conference held last Thursday.
Mercadolibre is perhaps one of the most significant cases of Argentine enterprises that yielded good results. The online trading company received $ 7.6 million in a first round of investors in 1999, $ 46.5 million in a second in 2000 and eBay a year later became its largest shareholder. In 2005 DeRemate.com-acquired its main competitor in the region, and in 2007 began trading on Nasdaq. On 30 April this year Mercadolibre.com was quoted at U.S. $ 2,237 million. The marathon race, which started in a garage and came to New York, does not go unnoticed among those who now dare to start her own business, and Marcos Galperin, cofounder and CEO of the firm, became authoritative word for them.
"Leaders must lead by example. Also, be careful with inertia within the company: we have to rethink and see what makes sense and what does not change, "said Galperin, who left three lessons:" It was important to focus on what they wanted and in users products, teamwork and 'red eyes' (for the hours spent in front of a screen). " But there was also room to admit errors: "All invested in online advertising and we just imitate, disburse $ 5 million, far more than we should have done, because very few people had Internet access. "
the same lines, Andy Freire, founder and CEO and cofounder of Officenet Axialent considered a serious error the lack of humility: "When you think you know it, you'll go blind. So it is good to have conviction, but admitting that one can be wrong. We must not close. I'm still going to do something that I think is fine and six months later I realize I was wrong. " He added two lessons: any place is the right to undertake and do not look the neighbor's yard. "The United States is no better than Latin America as a growth opportunity. You have to play the cards you have, not that I would like to have, "he says.
Meanwhile, Adrian Suar, founder of Pol-ka-producing one of the nation's largest television-programming director of Channel 13, referred to the role of creativity in the capacity to undertake. "A good idea goes through walls" shot. "I call Harry Potter effect: the idea is like a magic trick that hypnotize you," he added. But he warned: "Sometimes the project exceeds the own person, so you need to know to let it grow." Financing
Without doubt one of the most important challenges for the entrepreneur is raising capital to finance the project. Often, that means living with investors. "There was a time when one third of my time was spent caring for the representatives of investment funds. The company, Officenet-worth $ 60 million, but companies such as directory totaled $ 14,000 million. In Axialent for now I want people, not money, "says Freire.
"I recommend to have very good lawyers," he jokes Galperin, who also reviewed the company's arrival to the New York Stock Exchange. "In the beginning was to be in Brazil, but not Could a legal issue. The Nasdaq was not desirable because it is expensive: it costs us $ 2 million per year, "he recalls. Mercadolibre CEO says that did not work specifically for the IPO (initial public offering, for its acronym in English), but for the company, and that the time comes. "There must be a company behind it is profitable and sustainable, not dependent on one person but to exceed it. It should not be tempted to look at the short term. The company went beyond me completely, "he said.
How do you generate an entrepreneurial culture?
For Freire, is determined by the behavior of leaders, systems formal organization and intangible symbols that gives meaning people. "We should not be chaotic, processes are important," he warns.
Meanwhile, Galperin stresses the importance of promoting employees: "In Mercadolibre hardly anyone comes out to take positions. Everyone has opportunity to grow within the company. "
"We're not geniuses of the lamp, also had good luck and contexts, but above all, passion to be undertaken," he says Freire.
Source: Opening
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